http://www.youtube.com/watch?v=XsmbObwStSQ – Bend It like Beckham
Which trailer conventions are present and what is their effect on the audience?
Trailer convections are the things we expect to see in a trailer. In this case we view the directors past success in movies, which allows him to be recognised in the market. “From the award winning director of ‘Bhaji on the beach and what’d cooking’. These movies are evidence of a good production as they have been awarded in the industry which builds a positive image of the director and it also motivates the audience to go and watch the movie – (pervious fans). The institution that presents this film is called “Helkon SK”. Personally I don’t recognise this institution which suggests that it’s new and its vital for to build an image in the market as it’s used to create an image. Notice that the director doesn’t introduce the characters, the reason being is because the public don’t recognise them as they’re new and fresh in the industry.
How does the trailer use media language (camera, mise-en-scene, editing, sound) to the establish the film's genre
Media language can contribute towards the genre of the film as existing features suggest a meaning. In this case the use of sound is diegetic. Parminder Nagra the protagonist wants to become a football player and her mind is constantly focusing on her skills and the famous footballer player Davis Backham. During the course of the trailer we hear the sounds from the football presenter during a match. This connotes Parminder’s passion about film as she concentrating on sports while her sister’s wedding.
There are continuous edits between the ball and protagonist as the director wants to show the close relationship between the two. Furthermore it contributes towards the genre of the film as the “hero” is diverted into her sports. This will attract all the football fans to come and watch the film as they can share something in common. While the character plays football there is reference and clips of David Backham while he’s playing- the purpose of this is to show inspiration and ideology.
During the course of this trailer we can see that the protagonist’s parents are against football especially her mum. You can relate the Indian background and traditions into this, as it’s highly unlikely for girls to have these types of interest. However our protagonist goes against this stereotype and offers something to its audience. This will help attract Asian families as the storyline is based upon their culture and how it’s changed after coming to UK
Who is the target audience and how do you know?
Based upon the trailer and characters I would assume that the film is targeting the Asian cultured families who have various options about their children. Rather than focusing on what a traditional parent would want from their child – a doctor’s degree we as an audience view children going against their parents wish and fulfilling their dreams. This would be a difficult thing to accept in traditional families and the director aims to present the effects on children and parents due to these decisions.
How effective do you think the trailer is in promoting the film? Why?
Personally I believe that the trailer is doing a good job of promoting this film however the director has given the storyline away. This could leave a negative impact on the audience as they may feel not feel the need to go and watch this film as they are aware of what’s been shown. Alternatively this could be a proven as a loss of the directors and producers as they don’t have people buying tickets from the box office.
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