Hyundai car advert

Hyundai car advert

What techniques are being used?

The director uses many techniques to attract his/h audience; one of the major methods includes the use of humour. It’s not so often we see a child driving and surfing, however this theme is available in the advert.  The overall purpose of this is to make the audience laugh and get on their positive side which will help you persuade them to buy the car. Furthermore the brands become recognisable.  The director has also included a slogan; via this we remember the brand when the phrase is heard. This is another techniques used to attract the audience as they become more familiar with the product.  Eventually the company is building a good relationship with the public. Majority of the public listens to music and the director has used this opportunity to meet the customer’s needs and wants, as the firm presents themselves fun and entertaining which is a tool to promote their car.

How is the gender presented in this advert?

At the beginning of the advert we are introduced to a baby boy. Immediately the audience will start giving the boy more importance than any other character. Then as we watch the advert we see the baby boy driving the car and the baby girl sitting in the passenger’s seat. This is supporting the patriarchal system as the boy Is shown more superiors than the girl. Then the boys role is presented dominant again as he’s surfing while the girl is sitting in the care watching. This suggests that boys are more powerful than women and present the females subordinate and indicate that they are incapable of competing with men.  Alternatively this advert is targeted towards men and women are continuously oppressed.

What is communicated about Hyundai brand & the experiences it offers?

The unusual thing about this advert is that it starts children. This suggests to the audience that the car itself is easy to use and suitable for all ages including “children”.  The brand is portayed friendly which will attract young adults specifically whom started driving recently, and require and friendly beginning.