Kidulthood

Kidulthood

What techniques are present in the trailer which has persuaded the audience to go and watch the film?

The director of this film has included the pervious film name called adulthood. This will attract pervious fans who will be interested in going to watch the next sequence.  “SNHY” is the institution of this film who presents the movie- notice that there’s a dramatic sound to introduce the institution which immediately grabs attention. People who know this institution are more likely to visit the cinema as they are aware of the quality of films being shown.  Towards the end of the trailer the date of release is shown. The purpose of the date is a persuade people to go and watch it as they believe that the institution has given public a command.

How is gender presented?

All boys in the trailer carried a weapon; this empathises on their power in society.  The trailer was very violent and it’s had a lot of street crime. This may attract the unemployed, homeless and E social economic group who have turned into crime due to their position in society. This also represents the “ghetto” lifestyle people are living in the trailer as well as real life. Girls were attacked by boys (physically) however they were incapable of taking any action to defend themselves. This suggests that women are still subordinate and we live in a patriarchal society which benefits men- reflecting dominant ideology.  Hence black boys are commonly doing crime; this allows them to live up to their stereotype which is that “black ethnic groups tend to be troublemakers”. Furthermore this continues to portray a negative image of “black boys”.

What target audience will be attracted?

Some scenes are shot in London. This will specifically attract the Londoners who are “close to home” and want to see their streets or area shown in a successful film for popularity.  Furthermore most of the characters are dressed up in school uniform; this will attract the school kids as they believe they have something in common to the characters staring.  Hence this is reflecting the title of the film which includes the word “kid” then “ulthood” which may suggest the adaption of little kids into the adult world of crime.

What low budget values and characteristics can you identify?

This trailer didn’t include any major actors that would encourage the audience to go and watch the film. The characters weren’t well known which means the cost of featuring them in the film will be low despite of all the success and high revenue the film made.  There is very less recognisation of the director which indicates that he’s not as successful, therefore there are higher chances of the film flopping then being successful.  There are no major stunts either; this suggests there is no major attraction towards the film as it shows nothing exclusive.