T-Mobile Dance Advert

T-Mobile Dance Advert

1.     What conventions of advertising are evident in this text?

The director has used different types of convections in order to present T-mobile. To begin with we are introduced to the area; time and date in which this “dance” event took place – Liverpool Street, 11am, 15^th Jan 2009. Immediately we are aware of the location and as it’s familiar to the Londoners they will be attracted to this advert. People, who were unaware however present at this event will feel involved, therefore view the advert and tell family and friends to view it too. As a result more people are able to recognise the network and become known to their company.

The purpose of slogans is to send a message to your audience. In this case T-mobile slogan says “Life’s For Sharing”. This can be interpreted in many ways for example by becoming a part of T-mobile you are having communication across the world and sharing new etc. In addition T-mobile has passed their message along as well as giving the audience a phrase which the network can be recognised by. As a result more attraction of customers is expected.

Towards the end of the advert, when the audience has digested all the information the director includes a website. This is a persuasive technique which encourages people to go on the site and gain more information about the firm. As a result the audience is more satisfied and fell that they can trust T-mobile as they are now familiar which the products and services.

2.    How is technology represented in this advertisement?

Technology has expanded massively to an extent that communication can now be done through phones whereas in the early 19s it was through letters.  As we saw in the advert people were on their phone straight after the event had taken place. This builds the importance of mobiles as it’s now seen as a necessity to communicate. Through this development in technology we can now all communicate quick and easy with every little money. This has not only impacted the public but also the firms as more people are purchasing top quality and latest products – public assume the more expensive a product is the high the quality, therefore firms gain an opportunity to increase pricing.